The 22 Best Places To Buy Lingerie Online, No Matter Your Budget
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Whether you prefer to wear lingerie for yourself and take mirror selfies all evening, like to show off sultry looks to a romantic partner or simply prefer to wear lingerie under your clothes and keep it a sexy little secret, there’s no denying that donning lingerie can instantly boost our confidence levels. When you want to treat yourself to something new, though, it can be difficult to know how to find the best places to buy lingerie online. Luckily, we’ve done a bit of research (Read: scouring the Internet for the most swoon-worthy lingerie brands at all different price points) so you don’t have to. Allow us to introduce you to your next lingerie obsession, thanks to these sites.
Lingerie itself comes in myriad forms. The lacy bra that you wear every single day because it gives you confidence? That’s lingerie. The sexy bodysuit that you often pair with jeans for a cool going-out look? That’s lingerie, too. The strappy babydoll you save for special occasions? Lingerie, baby. Basically, if it’s a bit sexy and makes you feel confident, consider it lingerie. With that in mind, it makes sense that there are so many different lingerie options out there—from all different types of brands. Subtle, over-the-top, barely-there: You name it.
One of the best parts about so many lingerie brands these days, too, is the fact that a good number are size-inclusive! Everyone deserves to feel sexy and wear what they want to wear, so it’s heartening to see brands extend their sizing and offer gorgeous pieces to people of all sizes. We love to see it—and shop it.
So if you’re ready to treat yourself to some new lingerie (no matter what size you wear!), read on to see a few of the best places to buy lingerie online right now. These confidence-evoking and jaw-dropping pieces are just waiting to join your wardrobe.
Think of Lovehoney as your one-stop shop for all things bedroom-related. They sell lingerie of course, but they also have plenty of sex toys for sale, too. This pretty blue babydoll set from the new Wild Anticipation collection has lace detailing that makes it perfect for date night—or any night of the week. Prepare to feel super confident. Even better, use the code LINGERIE15 for 15 percent off all lingerie (!) throughout the entire month of July.
2. Savage X Fenty
Rihanna’s Savage X Fenty has become known for its collection of bras, panties, and sexy lingerie pieces that are available in a wide range of sizes. You can shop the site at full price or join their Xtra V.I.P program for a 25% discount across the site. All you have to do is take a simple style quiz and opt into paying the $49.95 monthly fee. If you’re not seeing anything that you want, you can skip any month or cancel at any time.
3. Adore Me
Designed for everybody and every body, Adore Me has a gorgeous array of size-inclusive lingerie designs. While you can shop each item at full price, you can also become a VIP member to get $10 off any set at any time and a matching set sent to you every month. The membership is $39.95 per month, but you can always skip if you don’t want to load up on lingerie for a bit.
4. Hanky Panky
Hanky Panky‘s site is chock-full of different underwear options, but their lingerie section is particularly good. From bodysuits and babydolls to teddies and slips, you can find just about anything to make you feel confident and sexy. They have quite a few good basics, too, so if you’re not ready to branch out into something too over-the-top, start here.
If you’re looking for some laidback lingerie styles, Aerie should be your new go-to. They have plenty of comfortable bras, lacy bralettes and matching undies that are seriously cute—without a lot of extra frills. Treat yourself to a little Aerie shopping spring and snag some casual lingerie that you’ll want to wear every single day.
Another great and inclusive place to shop for bras is ThirdLove. They offer 80 different bra sizes in both classic and sexy styles. So whether you’re looking for a bra that you’ll want to show off or something just to make yourself feel confident, you’re sure to find exactly what you want. Plus, they have a great selection of coordinating underwear to complete the look.
In case you don’t speak the language of Italy, Cosabella is Italian for “beautiful thing.” The brand was founded in Italy in 1983—Everything is still made there, by the way!—and is full of timeless, confidence-evoking lingerie designs that you’re sure to love for years.
Looking for something a little out of the ordinary? Consider browsing through FreshPair‘s site. Case in point: This cutout bustier is a daring new addition to your lingerie collection. The lace-up details and sheer panels make it an instant knockout. They even have options for men, too.
9. Victoria’s Secret
Bustiers from Victoria’s Secret are everywhere right now because they look great with jeans or on their own. Whether you’re looking for an everyday bra or something a little more special, consider picking up a piece or two from their For Love and Lemons collection. I love this floral pink option because it’s not your usual corset.
Affordable and size-inclusive? Black-owned Liberté is an absolute must-shop, with bra sizes from 32C-38H and underwear from XS to 2XL. Oh, and did I mention nothing is over $118? Turn to Liberté for a curated selection of beautiful lacy bras and underwear.
Bluebella has tons of gorgeous lingerie, and I’m particularly fond of their matching sets, like this powder blue Lilia Bra and the matching pair of underwear that gives me all the Bridgerton vibes. If you’re looking for ladylike lingerie that still packs sex appeal, definitely check ’em out.
You probably already love Eberjay’s super soft pajama sets but do not overlook their lacy lingerie options. They come in several classic styles and colors so you’ll find something you’ll love. Consider picking up a coordinating pair of underwear to complete the look.
13. Free People
If you’ve never perused Free People’s intimates section, allow us to introduce you to your new best friend. With everything from colorful bralettes and lacy undies to cozy sleepwear that’s high-key cute, you can stock up on everything you need for the bedroom—and beyond—from Free People.
Betcha didn’t know PLT has tons of cute lingerie options! This printed set is just $38, so it’s the perfect affordable addition to your collection. The matching undies complete the feisty look.
Need something ASAP? Amazon has tons of cute (and cheap!) options to choose from that come with super quick shipping. Whether you’re looking for a bodysuit for that retails for under $20 or a new bra, Amazon has you covered.
16. Bare Necessities
Bare Necessities sells a ton of different brands on their site (including some seriously cute swimwear!), but Seven Til Midnight is a fan favorite thanks to its super-inclusive line of luxe–yet affordable–lingerie. This white slip has a scandalous keyhole detail on the front and comes in sizes up to a 4X.
Torrid is the place to go for cute and comfy clothing and lingerie options that come in plus sizes, from jeans to best-selling bras. Talk about everything you need! This lace brami (bra + cami) in particular comes in sizes up to 6X.
18. Agent Provocateur
Agent Provocateur is a classic must-shop for super sexy lingerie you won’t find anywhere else. From bras and bodysuits to corsets and suspenders, they really have it all. Style this lace-up bra with its matching pair of lace briefs for a sexy new look.
19. Fleur Du Mal
There’s nothing quite as gorgeous as Fleur du Mal’s lingerie. Seriously, if you just picture what a near-perfect collection of bras, undies and accessories would look like, that’s what’s available from Fleur du Mal. For those who love an upscale lingerie look, this should be your new go-to.
For luxury lingerie online, you can’t go wrong with shopping on the Journelle site. If the selection of swoon-worthy bodysuits and undies doesn’t entice you, we suggest checking out their collection of silky slips. These designer lingerie pieces are seriously jaw-dropping.
21. Fortnight Lingerie
If no-fuss, cool-girl lingerie is your thing, then Fortnight Lingerie is for you. The brand carries a ton of stunning lacy bodysuits. These are the perfect way to look cute while still staying comfortable.
22. Playful Promises
With over 85 (!!) different bra sizes and tons of different brands, Playful Promises‘ lingerie offerings are seriously inclusive—and sexy AF. From lacy, sexy bras to corsets to gorgeous bodysuits and even toys, you’ll find everything you need to ramp up your confidence from this lingerie brand.
A version of this article previously appeared in July 2020.